Mall
becomes ‘cultural place’ for teenagers
Mall is one of popular place in
every single capital city in this world.
Mall consist of units that offering every things to visitors. The big room
with crowded people has their communication for selling things or buying things
that can easily to walk from one unit to another unit. Since gorontalo mall
opened in gorontalo on December 2011, many people become the visitors of mall,
such as old people, adult people, young generation and children. Mostly, they
prefer to go mall because its strategic position in down town, also when they
just have lunch or dinner.
This mini research paper reports
about visitors of mall gorontalo especially for teenagers that already make
mall as their cultural place because some reasons. There are 20 people
interviewed in this mini research. 18 of 20 respondents argue that the most
reason why they spent their time to go to mall it because mall is modern place
that showing what they expectation in their age, hang out, existence from their
society, narcissistic, show off their fashion, life style, budget and for going
to mall represent that they are ‘anak gaul’. It means that they are more
popular in their social environment than another child. On the contrary, 2 of
them mentions that they did not like to go to mall because the price things in
mall very expensive and they did not like crowded people.
Wernik (1991) says promotion can be
used as 'ideology' that can make a structure residents 'consumption'. For this reason, mall indirectly makes
teenagers going to consumptive for any things. They prefer going to mall
because in every where the advertisement of mall interested them to visit mall.
The Banners with images and words that attract them to go to mall more
interesting than cultural places without any advertisement from government or
department of tourism to attract them for go there. Hence, they did not know
exactly their own cultural place.
Teenager
makes mall become a favorite cultural place to go. According to theory of popular
culture includes the ideas and objects generated by a society, as well as the
impact of these ideas and objects on society (CCU material 2012) it shows that
mall from society to society that already made their new culture. Let us say
that this is a part of mass culture in which going to mall has becoming a trend
for teenager.
To
summary, the young generation prefers to go to mall than go to other cultural
place like otanaha fortress or bele li mbui. In fact, they do know well every
place in mall than history of cultural places in gorontalo. However, mall
offering enjoy more than cultural place because mall have many evens that
attract teenagers attention. Instead of fashion show, also nasyid competition,
magic show, promotion new brand, gangnam style
competition, etcetera. For better we as teenagers have to clever thinking to
balance our knowledge about our culture and modernization era. We have to be
wise in using modern places without forgetting our unique cultural places
around us.
Bibliography:
Wernick,
A. (1991, Desember) Promotional
culture: advertising, ideology, and symbolic expression theory,
culture & society. Sage publication
www.diet.com/g/popular-culture-food-and
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